Balance of Sensitivity and Marketing Without Crossing into Self-Indulgence or Gratuitous Promotions.

Comedian Gilbert Godfrey lost his job with Aflac for making a joke about the Japanese tsunami. So too did an aide to Mississippi Gov. Hayley Barbour for the same reason. And some government officials and activities are catching criticism for using the crisis to grand stand on their favorite environmental and energy causes.

Balance of Sensitivity and Marketing Without Crossing into Self-Indulgence or Gratuitous Promotions.2011-03-17T20:14:00-08:00

What Can We Learn From The Disaster In Japan?

Disasters are a horrible thing. We can only hope to never have our lives and loved ones involved first hand. But disasters do happen and almost all of us will experience the pain and misery ourselves at different points in our lives. The key is to mitigate the loss and pain through careful preparation. During a disaster our first concern will be for the safety and protection of those closest to us. Once that is secured, we will all begin the transition back to normal life and work.

I have had many tell me that in a disaster they are not going to care about their servers and the PCs at the office. That is true however, at some point, normal life must return. So how do you do that? You must have a disaster recovery plan in place. It must have several components:

What Can We Learn From The Disaster In Japan?2011-03-15T00:58:00-08:00