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The coming of the Strategic Service Provider
Orange County, CA - “Robert Faletra, CEO of The Channel Company, which publishes CRN, said the evolution toward the Strategic Service Provider model marks the fourth major shift in channel nomenclature since the publication's founding in 1982. When the channel was born its constituents were known as Resellers, a business model CRN declared essentially dead in 1990 in favor of VARs (value-added resellers). VARs evolved into Solution Providers, a term that incorporates both Managed Service Providers (MSPs) and Cloud Service Providers (CSPs). And now CRN heralds the dawn of the Strategic Service Provider era.”
That is what Steven Burke wrote recently in a story titled, The New Channel Model: Rise Of The Strategic Service Provider.
What is the “channel” and who is CRN? The channel is a term coined long ago by the folks at computer industry publication CRN back in the early 1980s when they were known as Computer Reseller News. The channel, as it is known, is the group of players that brings to you, the end-user, all the PCs, servers, monitors, Microsoft Windows, Adobe products, network cables, printers, scanners, et al that you buy constantly. The channel is your computer dealer and the...
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