Alvaka EVP Kevin McDonald’s Search Security Article about how security VARs can make an honest living in a changing market

Kevin McDonald, Contributor

Profit acquisition models for security integrators and resellers shifted years ago from selling hardware and software to value-added and managed security services. Those who failed to adjust are gone. We are now at another precipice of change: VARs that traditionally profited from wrapping “value” security services around hardware and software face a new reality because margins are being pushed down by core security hardware and software vendors unapologetically going direct, leveraging mega…

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