I love technology for its constant change and innovation.  Today I learned about a new technology that blends with traditional print to blow my mind.  I am sure it will do so for you, too.  That technology is called Print2life.  The technology let’s an advertiser create a traditional print ad for a magazine, newspaper, direct mail piece, door hanger, product label, etc.  But with Print2life technology you can hold your phone over the advertising image and scan the print advertisement.  After a couple of seconds the advertisement pops up on your phone and it starts to play a video explaining whatever additional message you want to convey.  It is definitely off-the-page thinking if you pardon the pun.

Click here to see Print2life in action.  It might have an application for your business.