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Where’s the Beef?
Irvine - I want to let everyone know that we are embarking on some new messaging at Alvaka Networks. Our new home page (www.alvaka.net) features some new messaging and calls-to-action centered on statements that are common amongst our new clientele followed-up with the phrase “What do I do now?”
This new marketing effort has its genesis in our new marketing consultant, John Pietro. You won’t recognize Pietro’s name, but you will recognize his work. He is most famous for his Wendy’s “Where’s the beef?” campaign. His work is not limited to that one campaign, but is likely his most famous and arguably the most famous, memorable and successful campaign in fast food history. How is coaching will serve us in the tech services business remains to be seen, but I like where he is taking us....
Can IT Staffers Really Help Marketing?
Arcadia, CA - One of my favorite authors to follow is Dave Berkus. He has been a great mentor of mine for about 20 years. I am on his Berkonomics blog list. Weekly, with Berkonomics, he [...]
10 days to Save Big on Taxes for Equipment Purchases
Orange County, CA - You have Less Than 10 Days to Save Big on Tax Write-offs for Equipment Purchases. You need to act now.
The Section 179 deduction, named for a provision in the federal tax law, allows a small business to deduct -up front- the entire cost of equipment ranging from computers to furniture to vehicles and machinery. The deduction is normally $25,000, but for the past years our lawmakers in DC have increased that amount substantially.
I have some great news for you. Here is an excerpt an article on The Hill regarding Section 179 updates. It says recent legislation was passed to raise the instant depreciation level to $500,000.
Could Your Computer Breach Have Lasted Three Years?
Irvine, CA - Juniper had a flaw in their networking equipment that may have allowed breaches in government networks for as long as three years. I would presume the same risk applies to Juniper users [...]
Your Computer Is About to Get 100 Million Times More Powerful
Costa Mesa, CA - I have been following quantum computing for a few years. Each year researchers get a little closer to making quantum computing a reality in our lives.Here is an article on the [...]
Beware of CryptoLocker v4.0
It appears this new ransomware, rather than exploiting through e-mail attachments, is exploiting users by redirecting them to infected websites.It then delivers its payload through an installer. This makes the case we are always trumpeting [...]
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